Unlock New Market Spaces and Make Competition Irrelevant

Blue Ocean Strategy FOUR ACTIONS FRAMEWORK

FOUR ACTIONS FRAMEWORK

The Four Actions Framework developed by Chan Kim and Renée Mauborgne is used to reconstruct buyer value elements in crafting a new value curve or strategic profile. To break the trade-off between differentiation and low cost in creating a new value curve, the framework poses four key questions, shown in the diagram, to challenge an industry’s strategic logic.

The Four Actions Framework poses four key questions to translate insights into well-constructed strategies:

Which factors that the industry takes for granted should be eliminated?
Which factors should be reduced well below the industry’s standard?
Which factors should be raised well above the industry’s standard?
Which factors that the industry has never offered should be created?

These questions help you to challenge an industry’s strategic logic and business model to arrive at blue ocean moves that break the trade-off between differentiation and low cost.

Which factors that the industry takes for granted should be eliminated?
Which factors should be reduced well below the industry’s standard?
Which factors should be raised well above the industry’s standard?
Which factors that the industry has never offered should be created?

These questions help you to challenge an industry’s strategic logic and business model to arrive at blue ocean moves that break the trade-off between differentiation and low cost.

Four Actions Framework Examples

Check out the Four Actions Framework examples and learn how to use the tool in action.
Learn how citizen and [yellow tail] reconstructed buyer value elements to offer buyers an entirely new experience, while simultaneously keeping their cost structure low.

ELIMINATE

REDUCE

RAISE

CREATE

IN THE SPOTLIGHT

"In a world of endless competition, Blue Ocean Strategy invites you to stop fighting over a shrinking pie and instead, bake a new one—where you’re the only baker."

7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind

These business strategy examples will inspire you to rethink your business

7 powerful examples of blue ocean strategy

Why do some companies succeed in creating ‘blue oceans’ of uncontested market space, while others remain stuck in ‘red oceans’ of intense competition?

To answer this, we’ll explore a range of examples from various industries, highlighting the strategic actions that enabled certain companies to achieve profitable growth by moving beyond traditional competition.

These case studies will illustrate the application of Blue Ocean Strategy tools and principles developed by Chan Kim and Renée Mauborgne, providing practical insights into how companies can unlock new market spaces.

We’ll delve into examples from the tech, healthcare, fintech, and retail sectors, along with a classic case from the entertainment industry. Additionally, we’ll take a close look at how one company made a remarkable transformation from a red ocean to a blue ocean, demonstrating the powerful impact of this strategic approach.

Learn more about 7 powerful examples of blue ocean strategy

Unlock New Market Spaces and Make Competition Irrelevant

Blue Ocean Strategy FOUR ACTIONS FRAMEWORK

FOUR ACTIONS FRAMEWORK

The Four Actions Framework poses four key questions to translate insights into well-constructed strategies:

Four Actions Framework Examples

ELIMINATE

REDUCE

RAISE

CREATE

IN THE SPOTLIGHT

"In a world of endless competition, Blue Ocean Strategy invites you to stop fighting over a shrinking pie and instead, bake a new one—where you’re the only baker."

7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind

These business strategy examples will inspire you to rethink your business

7 powerful examples of blue ocean strategy

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